Is Directory Submission Still Worthwhile?

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If you’ve read almost anything about search engine marketing, you’ll have come across the idea of directory submission. Unlike Google, which returns search results “on the fly”, directories are organised sites. They categorise the sites they list. Typically they will start with a broad category such as “Business and Economy” and then you drill down until you get to the section you want. In these days of instant gratification, that seems like hard work. And, for most of us, it is. But there are still lots directories like the one started by Yahoo, slightly newer ones like the Open Directory and more recent directories that concentrate on a town or area. If you do a quick search, you’ll find literally thousands of directories still in existence. But just because something still exists doesn’t mean that it’s still useful.

If truth be known, I suspect that most directories get next to no human visitors. They don’t come up well in the search results. Their built-in search capabilities are nowhere near as good as even the worst search engines and definitely no match for superstars like Google and Bing. In fact, if I want to search a directory (for whatever nerdy reason), I’ll actually use Google rather than the built-in search option. That said, they still exist and they still have sites being added to them. So what explains this apparent conundrum? The big claim to fame for most directories is they are actually edited by humans. Yahoo charge you an annual fee for a listing.

Personally I think it’s too high nowadays but since the fee is still in existence, I presume that Yahoo still get people paying them. Dmoz (the Open Directory) relies on a team of volunteer editors to look after their directory. Most other directories survive on a mixture of advertising revenue – suggesting that there still is some traffic going to them – and fees for priority reviews or priority listings. Which actually makes them a form of paid link – something Google normally aren’t too happy about. But this is the exception that proves the rule. The paid part is usually for a faster review.

And somehow, Google knows that the site is subject to some form of editorial control. Most directorys don’t accept submissions from the thousands of spammy sites out there. If you’ve got a site that has been created by a robot purely to get your share of advertising revenue then it’s highly unlikely that it will get accepted for a directory. Part of that process is because most directories worth their salt have a two stage process of directory submission. Once you’ve clicked the submission button (maybe after solving an annoying Captcha) then there’s often an email that asks you to click a link. This weeds out a large number of spammy sites – it’s way too much effort to click a link on the off chance that an advert laden site will get approved by a human editor.

In turn, Google’s algorithm is smart enough to know that this weeding out process has happened. It can easily check whether the sites listed in a directory are of a reasonable quality or not. Following on from this, Google still gives some authority to directory sites because they actually add an extra human perspective to the process of grading sites. Like every other site, some directories will have a higher authority than others. And this authority score can change over time. But, on balance, I’d say that directory submission still has its place as part of your search engine optimisation campaign.

What Services Does An SEO Las Vegas Company Offer

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An SEO Las Vegas company will offer a variety of options for a business looking to get higher on search engine results pages. Each company, of course, has unique services, but many of them are similar and it is important for a business to research and ask a lot of questions as to how the different options will help their business and how they will help bring customers to their website.The most basic thing an SEO Las Vegas company will do for a business is analyze their website and their products and/or services and provide some content analysis so they can suggest powerful keywords that will drive customers to your site.

For example, an insurance company will obviously use the keyword insurance, but they are likely to also want to use terms like “car insurance” or “health insurance” or “travel insurance” depending on what kind of insurance they offer and then additional keywords branching off of those that consumers are likely to search for. An SEO company will help the business discover the most commonly searched-for terms typed in by consumers and help them know how to use those to improve their search engine rankings by tying those terms to content.

That might be all the business needs and then they can take those keywords and develop their own optimization strategy without needing further assistance. It is likely, however, that most businesses will still need further help making use of the optimal keywords. So an SEO business will offer further services such as meta keyword help, making sure that pages are coded with a format that will make it easier for search engines to pick them up, and to ensuring that the URLs of business pages are as descriptive as possible of what content is on them, as this also helps search engines move those links higher on their results pages.

If a business wants to take things even further with the help of an SEO Las Vegas company, then usually a company can offer some type of services such as creating original content geared to the keywords that are most useful, helping create and monitor links between content on the website and the original keyword phrases, and also linking the website to other useful news that ties into the content on the website.The more services that a business purchases from an SEO Las Vegas company, the more it will cost; but also the more likely there will be positive results. This is because SEO companies understand how optimization works and how to make their services work for each individual business.

Hiring a company like that may not be the right thing for every business, but it might be something worth considering.

Top 10 Search Engine Marketing Myths Busted

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Search engine marketing is a broad concept that deals with marketing your website and business on search engines through paid and organic results. It comprises of search engine optimisation and pay per click advertising techniques that are aimed to help your website reach the targeted audience. There are numerous benefits of search engine marketing for your online business. Yet many businesses fail to realise these benefits due to some misconceptions. Let us discus these myths so that your business doesn’t suffer at any cost.

Myth 1: Search engine optimisation and website optimisation are one and the same thing- Search engine optimisation is an integral part of search engine marketing. It is a process which focuses on enhancing the visibility of the website on the search engines. Many people believe that website optimisation and search engine optimisation are same concepts, however this is far from truth. Website optimisation is a part of SEO that deals with optimising the web pages of the site in order to enhance the user experience. Myth 2: Results are guaranteed- No form of search engine marketing offer guaranteed results. While reputed SEO companies do have higher chances of delivering positive results for your website, 100% positive results are not possible. It requires intensive SEO and PPC efforts to achieve positive results. Moreover, even if your website gets a top rank on the SERPs through SEO or PPC, there is no guarantee that it will remain in that position forever. Myth 3: Search engine marketing can be done in-house- While the process of SEM is simple in itself, its implementation is much difficult. The level of difficulty in this process makes it impossible to do it in house. You ought to take professional help from a reputed search engine marketing company that would give special focus on your project. Moreover, the consumption of time and money in in-house SEM can be way too higher than search engine marketing. Myth 4: Off-the-shelf software can do it all- Relying completely on such a software is a big mistake because SEM requires a lot of manual work such as identifying the right set of keywords, optimising the content for these keywords, submitting the pages, analysing the ranking and updating the strategies.

One cannot deny the fact that software can certainly help in automating the process and can be used for back end analysis. But the core work has to be done manually and by devoting a lot of time and continuous efforts. Myth 5: Only focus in search engine marketing is to obtain higher page ranking-Top page ranking ensures higher visibility on the Web, yet that is not the only objective in search engine marketing. The primary focus should be to attract the targeted audience and enhance user experience so that you get more repeated visits on your site. Myth 6: Keyword repetition can reap great benefits- This is one of the most common black-hat technique used in search engine optimisation and PPC. Stuffing the web pages with all the targeted keywords might bring you top ranking and might attract visitors initially, but if the website does not match up to the expectations of the users and has poor content quality, the bounce rate is sure to rise up. Using the keywords for more than what is necessary can only provide you superficial results. Myth 7: In PPC, being in top position will be profitable- Unlike search engine optimisation, having top position in PPC can prove to be a rather costly idea. The number one rank in PPC means that you have to bid higher for the keywords. Myth 8: Set it and forget it- SEM is not a one-time process that you do once and then forget. The search marketers need to continuously work on optimising the website on the search engines to get long-term benefits. Myth 9: All search engine marketing services are alike- The strategies required in website optimisation is different from the strategies used in pay per click advertising. Therefore, adopting a single strategy for the complete search engine marketing process is not the wise thing to do. Myth 10: Investing on Yahoo/Bing search engine marketing isn’t necessary- There is no doubt that Google is the most widely used search engine across the world. Yet countries like Australia have a large number of web users who use Yahoo/Bing search engines more than Google. Thus, it is important to invest in search engine marketing services that cover all the major search engines.

SEO Packages – How It Works

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For those of us who are using the internet to make money, we all know that it is absolutely essential to get visitors out to our websites. If your website sells printer cartridges, for example, you are going to sell more printer cartridges if you have more people who are actively looking to buy printer cartridges going to your website, and that is simply common sense. You may be wondering how you can get more visitors to your website, particularly targeted traffic or people who are interested in purchasing the products or services that you have to offer, and that is certainly a valid question.Most people access the internet through search engines like Google. For example, if someone is interested in buying a printer cartridge, they might go to Google and type in “ink cartridges.” It is likely that this is the first thing they will do because otherwise, they wouldn’t know where to look. The most successful websites in this area would be the websites that are on the first or second page of results on Google for the key words “ink cartridges” or “printer cartridges” or other related key words or phrases.This is where search engine optimization or SEO works. The way SEO techniques work is simple. Basically, if you create links to your website with “ink cartridges” or “printer cartridges” in the anchor text, it will help move your website up on the search results for those key words. You can write articles with links in them and publish them in article directories all over the internet. There are other ways to create links, also.One popular option that most people choose to pursue is to simply purchase SEO packages from websites or companies that specialize in SEO and helping you promote your website. SEO packages are nice because then you do not have to put all of the time and effort into creating backlinks to your website. You can simply let someone else do all of the work in this area and watch the visitors pile up.Another reason many people choose to go this route is because it is much better to have skilled professionals performing search engine optimization on your website than it is to spend a lot of time and effort on putting links up that do not actually work. There are quite a few things you need to know to make SEO effective, and if you find a company who is offering SEO packages, they are going to know what they are doing. You will get the results that you need with SEO packages.When it comes to SEO packages, there are many different options. Make sure you really consider all of your choices carefully before you make a decision. There are different companies out there that offer these kinds of services so make sure you find a company that will get the job done. If you keep these things in mind, you will be well prepared to find SEO packages.

Real-Time Search – 5 Reasons Why

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If you don’t understand why the Actual Time Web is immense, you will soon.Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that by the progressive support of quickly developing applications has and will continue to empower every individual to co-create what is deemed as “important” on the Web. The Actual Time Web serves as both the database that informs us of what is happening right “Now” and the human touch to the content that will compete with the traditional algorithms for what is deemed as “valuable” content to us all.Its challenges lie in the filtration and mass integration of both the content and the act of sharing to the Actual Time Web.

There stay major aspects of the Web that have not yet integrated “searching” and “sharing” of the Actual Time Web, including traditional search. But as filtration and integration progress the Web will take the kind of a living breathing database.Here are 5 reasons why Actual Time Search will help the Actual Time movement change the Web and your experience forever.

1. The “Now” FactorThey saw it with Michael Jackson’s passing. They saw it with the Iran Protests and they see it increasingly everyday — the Actual Time web provides us with what is happening right “Now” and with vivid detail from around the globe. “We” is driving the “Now” factor.

2. They Become Co-CreatorsThe Real-Time web offers us the ability to become co-creators in not only content but also in what is deemed important. Why? Because they pick what is worth sharing, discussing and having opinions on. This behavior serves as a natural choice of valuable content. Definitely the current web allows for creation of content, but what is deemed as important/valuable is mostly left up to a few individuals, organizations and a bunch of robots. The Real-Time web, six times fully integrated, will change that.

3. Humans vs MachinesHave you ever clicked on blue links that lead you to a piece of content dating back to a year ago? Search results lose relevancy each day due to the amount of new content hitting the net. Spiders, web crawlers and engines pick what content is relevant by algorithms and those results can be manipulated by intelligently structured content (SEO). Real-time search permits users to get information by conversations and people in lieu of machines. Take a glance at your web results today. Would you get icy content determined by algorithms or what the crowd and people value as nice and bad?

4. Facebook FactorWith over 300 million users generating and wrapping themselves around content, six times Facebook opens up its search API to the net what do you think will happen? Better yet do you think there is value in being able to search a database of 300 million users’ opinions and experiences? Searching Facebook may be the factor that tips the general experience of the net in to one that is very different than today. Facebook may be the tipping point to where bottoms up (sharing & contributing) will go head to head with tops down (crawling & optimizing).

5. A New Breed of Search EnginesIf there existed a search engine that could aggregating and rendering results based on what was shared, peoples opinions and conversations, would you are interested in that search engine? In case you knew that there were 6 conversations that provided an brilliant account of a design firm you were thinking about would that be more valuable to you than the top 3 links on your current search engine results? Would you have more value for SEO based search results or human conversation driven results? How about both? Real-Time search, six times developed, will render a new breed of search engines that will capture this new value the New Web has to offer.At the moment, Actual Time Search is only in its infancy, as is the Actual Time web.

Twitter and the like are basically representations of a massive movement that will continue to occur with the creation of more similar services, more adoption of those services and more integration of those is clear is that our every day use of the Actual Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Web is no longer basically a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as they know it will soon change to accommodate, thereby delivering a different experience of the Web.

Increase Your Success In The Local Search Marketing

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You can easily increase your business success with search engine marketing list. Even if your business is international, you can still get excellent results in the local areas. You should always lists the various local search listing for your business. This is because it has been shown again and again, the market research that local searchers are much more likely to buy products and services for which they are looking for.You can continue to market its international clients, while using the local search engine marketing companies. The two are mutually exclusive. Almost three-quarters of people search the web to look at the list of local companies, for the first time. Want to put your business in the right position to be seen by interested buyers, and this place is truly local listings. Even better, these three-quarters of local searchers, 82% of them are likely to buy from you! It is quite interesting.You can save your business in many different local areas, not just their own. In fact, if you want to reach the widest possible audience, it is very important that you use the local lists, as you can. It can be very influential in the success of your business and you want to do everything possible to help your business succeed.

The good news is that there are hundreds if not thousands, of local directory listing, where you can specify your own business. Find the two joint ventures, and a list that is strictly related to my niche. In fact, niche auctions easier for your customers to find you, so pay attention to these lists. You can become known as a place of business in any country, even if your business is not actually physically being there!You do not even have a website to put your business in the local directory listings. All you have to have access to the Internet, so you can submit your entry to all the various local directories. While you’re at it, make sure to list your business on Google Maps, because it is one of the world’s most visited local directories.

Your listing will get a lot of traffic if it is displayed on Google Maps.The more you can do to drive traffic to your site search engine marketing lists, the better, because people are more likely to buy from companies that are top lists. This means that accurately describe your business, using the key words that potential customers are more likely to use to find you. This will help you list and click the observed and more pronounced, and pressed it to grow more listings, make your business more visitors and more money. This is what you want, so go ahead and do it. You’ll be glad you did.Yahoo Business Listing RequirementsThe list needs to be in business in the United States of America.Business must act in a physical store location or service area.Categorisation should be site should be can only be submitted once. Duplicate or substantially similar auctions will not be qualify for the program, businesses must provide a comprehensive Web site or the information, such as operating hours, credit cards, or other information that is valuable to the user.Auction site, if any, must be in English with the official name visible to a visitor on this list, if any, does not contain any content, products, services or other information to Yahoo! a reasonable determination can be illegal to sell in accordance with applicable law, law, ordinance or regulation which may violate or infringe anyone’s rights or that Yahoo! believes in its sole discretion, inflammatory, offensive, or otherwise does not comply with the spirit of service.List of business processTo submit your business, visit the Local registration page and follow the steps to enter your data and view the video.Where Yahoo! Local Displayed?Basic listings are displayed in the Yahoo! Local search results relevant user queries.

Background information, including your business name, address and telephone number displayed in the search results page. For more information, consumers can click on any listing to achieve the Details page, which contains additional information that you provide, including full descriptions and photos.

Search Engine Advertising a Key Factor to Increase Your Online Business

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If you are new to this online world and want to get benefit from your presence in this online world, then you have a taken a very good decision. Internet which is a very fast increasing and evolving platform has played a very instrumental role in turning the fortunes of many. Such vast and important is this platform that it offers numerous opportunities to every one. So if you have taken decision to increase your business by promoting your products and services to the probable customers in this online world then you have to carefully select the right web service providing agencies to get best results.What is Search Engine AdvertisingThe whole internet platform is very vast and huge. There are millions of websites present which makes relevant data and information extraction for any normal online users too much difficult. It is at this position that the importance of search engines such as Google, Bing, Yahoo etc is felt. These search engines basically fetches the relevant information required by any online user.

It is estimated that almost every online users utilizes any search engine to fetch their required information. It is this necessity of online users that major search engine marketing agencies are using them for promotional activities. Although these search engine advertising agencies are not affecting search results but are pushing their client’s services and products as per their needs and requirement.Importance of Search Engine AdvertisingSearch engine based advertising and marketing campaigns are one of the most widely used in this online world. These kinds of campaigns only promote your online address in a very strong way.

To make these kinds of promotional activities fruitful, organizations should get themselves a very strong and robust online address. These web addresses should be very attractive and functional so that it can get them hooked to the visiting customers.The best thing about such online promotional activity is its ability to deliver best results at a very economical price. You yourself can feel all these results for your products and services within a very short duration of time.

Even search engine advertising agencies are investing a lot of their money on various R&D centers. All these steps are taken so that these organizations can get both efficient and effective tools which they can use to deliver best quality services to their clients in a very limited time frame.

Market Your Products Through Local Search Marketing

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If you have a small or midsized business and you are not a “big player” in your industry with deep pockets, then you need to find a marketing platform, which is efficient and saves on cost. This is where Local Search Marketing comes into place.?? Marketing is necessary for every product or service, which is why there are so many advertisements, offers, etc. around us. Through marketing, communication takes place in which the offered product or services are put forth or communicated in different ways. Innovative marketing is what catches the eye. There are various mediums to bring this communication into action but choosing the medium depends upon the size and need of the business.Local search marketing therefore makes a very attractive offering for various reasons. It is light on the pocket, which means it is usually cheaper when compared to other mediums like TV and print. It is more efficient because you can evaluate results that become very complicated in other mediums like TV and print because you cannot surely say how many people watched your advertisement and then how many among whom watched it, also bought it. There are agencies that have the expertise in this area and can help you bring the results.It is said you must be where your customer is. Today customers spend a lot of their time online and this is where they try to find sellers or service providers. It becomes pertinent to be on Local search marketing platform taking into consideration the customer behavior. You may also lose a potential customer to a competitor, if you are not present where the customer is present. Today so many things are searched on the search engines (Google, Yahoo, Bing, etc.) because this saves a lot of time as compared to mediums like yellow pages, which take more time to physically go through and flip through the pages to finally find what you’re searching for. Wouldn’t you rather just be able to go to Google, type in what you’re looking for, hit, “search” and have everything right in front of you in a matter of seconds?Local Search marketing will not just help potential customers know about you, but they can also locate you on the maps (Google maps, Bing, Yahoo, etc.) and get all relevant details about your business such as the contact number, hours of operation, etc. If previous customers have rated the service of a seller or service provider, potential customers can review the feedback by other customers and make a logical decision on whether or not to do business with you. If all this sounds confusing or complicated to you, simply contact a professional such as ourselves to help put your business in a better position in your local market.This new medium of marketing (Local search marketing) has proved to be very effective and cost efficient. You could do a search online or contact us should you have any questions about how to best market your business online.

Strong Landing Pages Are About Much More Than Glamour And Glitz

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Although they are attempting to do the right thing, many online marketers are dumping money down the drain every day of the week when they endeavor to be more efficient.They’ve contracted people to create a Web site that features their products and communicates information about their business that they anticipate will attract customers. If you had a presence up on the ‘Net, the logic went, people would locate it out of simple curiosity, and that virtual neon sign presented on a stretch of lonely highway would suffice.The trouble is, that school of thought may have held more water 15 years ago, when the majority of businesses were at the beginning stages of developing their Web strategies. All of this seems like times past now as businesses have become increasingly informed about adapting their online identity to their best advantage.Landing page redesign is one of the most prevalent stumbling blocks for businesses that spend a great deal of capital and yet end up with an inefficient Web site.

A landing page’s chief function is to greet and convert potential clients, the latter function meaning transforming the person browsing your site into a paying customer.Showy graphics and photos do not make a successful landing page, and that very common perception to the contrary is responsible for untold wasted budgets. Moving around the elements on your landing page is a measure frequently touted as a method of augmenting the page’s function.Many consider that a more contemporary look, or pictures of attractive people will help boost sales and lead to a better conversion rate, but those changes don’t help visitors find what they’re after. If you’re going to make positive changes to a landing page, your concept of landing page design needs to include a comprehension of the mental processes a potential buyer will be going through before he can be persuaded to become a customer.

An SEO company can help lead more prospects to your landing page by making it more likely to show up close to the top of a list of search results. But transporting visitors to the page is one thing, and convincing them to take the extra step and do business with you is another.You’ve got to create the electricity that will inspire trust and confidence in you and your firm, and then visitors will become inspired to buy from you. Once you tap into the emotional triggers that inspire shoppers to convert to clients, then you will begin to understand the prospect’s needs and concerns that you must address.With your newfound understanding of customer psychology, your landing page will take on an entirely different perspective and you’ll inspire the kind of belief that leads to sales.

Google Places Optimization Provides Strategic Marketing

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Google places optimization will promote your business through strategic marketing. Your local business can receive strategic marketing that result in new clientele and strengthened community awareness. Businesses are utilizing this plan to promote their business within their community; day Cares, nail salons, restaurants, churches, pizzerias, and others, are benefiting from this strategic plan. Learn more about an effective marketing strategy that works! Google places optimization is designed for small and medium-sized businesses. This strategic marketing plan will include a keyword optimized website. These keywords are dynamic power buttons that connect potential clients directly to your establishment. Google places optimization registers directly with Google and provides you with a unique map listing along with the ability to out rank competition involved in Internet searches.

Expertise is needed to provide you with the highest ranking possible. This is an excellent way to bring your business out of obscurity and into the light. You can gain the attention in your community by gaining attention through Internet marketing. Local businesses are mixed with deep competition. Most local businesses are focusing their attention on outdated marketing, such as scattered marketing. Scattered marketing utilizes “snail mail” to send mass mailings. This marketing is not only expensive, is outdated. Just as the Yellow Pages have become dusty and unused, mass mailings are being ignored and tossed in the trash. Most potential customers are now utilizing the Internet to connect with local establishments providing services that they desire. This is a practical and affordable way to grow your business. Dentists, lawyers, pizzerias, sit-down restaurants, contractors, landscapers, and more, all benefit from this strategy. Local business optimization will help you in reaching your goals and will assist you in consistently obtaining new customers. This process strategically focuses on capturing the attention of individuals searching for the exact services that you provide.

This is accomplished through the use of keywords. These keywords must be appropriately chosen. An expert will be able to provide you with the best keyword usage for your establishment. Your website needs to be properly designed in order to grab the attention of major search engines, such as Yahoo and Google. Most local businessmen and women have not tapped into the resources available through Google places optimization. Much of your competition may be lost in the dark when it comes to Internet marketing. By having an expert provide your establishment with local business optimization, you can move the head of organizations that have in operation longer then you. Individuals searching for services which you provide will be connected through keyword usage as well as through Google places optimization. An expert will provide you with excellent reviews from your current customers that will encourage others to utilize your service. You will be able to maximize your community interest through Internet marketing.

Local business optimization is grabbing the attention of potential clientele as they utilize their laptops, blackberries, GPS devices, and iPads to search for services. You will have a direct link to these potential clients when your website is optimized with those keywords. An expert will provide you with keywords that will grab the maximum amount of searches each day. This is the best SEO tool provided for local businessmen and women. Private schools, auto dealers, contractors, pizzerias, beauty shops, restaurants, and retail establishments are utilizing this marketing technique. Now is an excellent time to gain superiority in your Google places optimization; if you move fast, your listing can be first among all the competition.