Search engine marketing is a broad concept that deals with marketing your website and business on search engines through paid and organic results. It comprises of search engine optimisation and pay per click advertising techniques that are aimed to help your website reach the targeted audience. There are numerous benefits of search engine marketing for your online business. Yet many businesses fail to realise these benefits due to some misconceptions. Let us discus these myths so that your business doesn't suffer at any cost.
Myth 1: Search engine optimisation and website optimisation are one and the same thing- Search engine optimisation is an integral part of search engine marketing. It is a process which focuses on enhancing the visibility of the website on the search engines. Many people believe that website optimisation and search engine optimisation are same concepts, however this is far from truth. Website optimisation is a part of SEO that deals with optimising the web pages of the site in order to enhance the user experience. Myth 2: Results are guaranteed- No form of search engine marketing offer guaranteed results. While reputed SEO companies do have higher chances of delivering positive results for your website, 100% positive results are not possible. It requires intensive SEO and PPC efforts to achieve positive results. Moreover, even if your website gets a top rank on the SERPs through SEO or PPC, there is no guarantee that it will remain in that position forever. Myth 3: Search engine marketing can be done in-house- While the process of SEM is simple in itself, its implementation is much difficult. The level of difficulty in this process makes it impossible to do it in house. You ought to take professional help from a reputed search engine marketing company that would give special focus on your project. Moreover, the consumption of time and money in in-house SEM can be way too higher than search engine marketing. Myth 4: Off-the-shelf software can do it all- Relying completely on such a software is a big mistake because SEM requires a lot of manual work such as identifying the right set of keywords, optimising the content for these keywords, submitting the pages, analysing the ranking and updating the strategies.
One cannot deny the fact that software can certainly help in automating the process and can be used for back end analysis. But the core work has to be done manually and by devoting a lot of time and continuous efforts. Myth 5: Only focus in search engine marketing is to obtain higher page ranking-Top page ranking ensures higher visibility on the Web, yet that is not the only objective in search engine marketing. The primary focus should be to attract the targeted audience and enhance user experience so that you get more repeated visits on your site. Myth 6: Keyword repetition can reap great benefits- This is one of the most common black-hat technique used in search engine optimisation and PPC. Stuffing the web pages with all the targeted keywords might bring you top ranking and might attract visitors initially, but if the website does not match up to the expectations of the users and has poor content quality, the bounce rate is sure to rise up. Using the keywords for more than what is necessary can only provide you superficial results. Myth 7: In PPC, being in top position will be profitable- Unlike search engine optimisation, having top position in PPC can prove to be a rather costly idea. The number one rank in PPC means that you have to bid higher for the keywords. Myth 8: Set it and forget it- SEM is not a one-time process that you do once and then forget. The search marketers need to continuously work on optimising the website on the search engines to get long-term benefits. Myth 9: All search engine marketing services are alike- The strategies required in website optimisation is different from the strategies used in pay per click advertising. Therefore, adopting a single strategy for the complete search engine marketing process is not the wise thing to do. Myth 10: Investing on Yahoo/Bing search engine marketing isn't necessary- There is no doubt that Google is the most widely used search engine across the world. Yet countries like Australia have a large number of web users who use Yahoo/Bing search engines more than Google. Thus, it is important to invest in search engine marketing services that cover all the major search engines.
For those of us who are using the internet to make money, we all know that it is absolutely essential to get visitors out to our websites. If your website sells printer cartridges, for example, you are going to sell more printer cartridges if you have more people who are actively looking to buy printer cartridges going to your website, and that is simply common sense. You may be wondering how you can get more visitors to your website, particularly targeted traffic or people who are interested in purchasing the products or services that you have to offer, and that is certainly a valid question.Most people access the internet through search engines like Google. For example, if someone is interested in buying a printer cartridge, they might go to Google and type in "ink cartridges." It is likely that this is the first thing they will do because otherwise, they wouldn't know where to look. The most successful websites in this area would be the websites that are on the first or second page of results on Google for the key words "ink cartridges" or "printer cartridges" or other related key words or phrases.This is where search engine optimization or SEO works. The way SEO techniques work is simple. Basically, if you create links to your website with "ink cartridges" or "printer cartridges" in the anchor text, it will help move your website up on the search results for those key words. You can write articles with links in them and publish them in article directories all over the internet. There are other ways to create links, also.One popular option that most people choose to pursue is to simply purchase SEO packages from websites or companies that specialize in SEO and helping you promote your website. SEO packages are nice because then you do not have to put all of the time and effort into creating backlinks to your website. You can simply let someone else do all of the work in this area and watch the visitors pile up.Another reason many people choose to go this route is because it is much better to have skilled professionals performing search engine optimization on your website than it is to spend a lot of time and effort on putting links up that do not actually work. There are quite a few things you need to know to make SEO effective, and if you find a company who is offering SEO packages, they are going to know what they are doing. You will get the results that you need with SEO packages.When it comes to SEO packages, there are many different options. Make sure you really consider all of your choices carefully before you make a decision. There are different companies out there that offer these kinds of services so make sure you find a company that will get the job done. If you keep these things in mind, you will be well prepared to find SEO packages.